The insurance industry is one of the most competitive industries in the world. To help succeed, you need to be up to date on the latest marketing trends. Here are 5 marketing trends in insurance that you need to know about:
Artificial Intelligence (AI)
AI is being used more and more to personalize the customer experience. By understanding a customer’s needs, wants, and purchase history, insurers can make better decisions about what coverages to offer and how to market those coverages.
Chatbots are becoming increasingly popular to provide 24/7 customer service. Customers can get answers to their questions instantly, which leads to happier customers and fewer calls to your call centre.
Inbound marketing is a methodology that focuses on creating valuable content that pulls people towards your company and product, rather than pushing your message out there. This type of marketing attracts leads who are already interested in what you have to say, which makes them more likely to convert into customers.
Video content is one of the most effective ways to connect with your audience and tell your brand’s story. People are more likely to watch a video than read an article, so this is a great way to capture attention. Furthermore, live streaming video on platforms like Instagram and Facebook allows you to connect with your audience in real-time. A social media campaign where a company can create a miniseries of videos and post weekly as a digital campaign is likely to gain high engagement
Social media influencers can help you reach a larger audience with your marketing message. When done correctly, influencer marketing can lead to more website visitors, higher engagement rates, and eventually, more customers and sales. However, it’s important to choose influencers who are a good fit for your brand and who have engaged audiences of their own.
The insurance industry is highly competitive which means that if you want to stay ahead of the competition, you need to be aware of the latest marketing trends. AI is being used more frequently in order personalise the customer experience while chatbots provide 24/7 customer service capabilities. Additionally, inbound marketing has become increasingly popular as it allows companies to pull interested individuals towards them rather than pushing their message out. Furthermore, video content has become an effective way capture attention while social media influencers widen an organisations ability reach. Lastly, by keeping up with these changing times, CEOs and COOs will be better suited manage their businesses successfully into the future.